World Pulse
With the intent to grow a new user base by refocusing their brand and web platforms, World Pulse rethought their user experience and brand guidelines to better suit new web-based project needs. The platform exists to connect women through individually shared stories and experiences, creating a network of skilled individuals within specific areas of need. A new system was handed off to World Pulse to further implement on their own timeframe. Given a wider scope, I would have loved to have had more focused testing with a wider range of user groups and develop a more robust visual system to accommodate a wider range of languages. Specifically focusing on typography choices for potential articles and text-heavy sections throughout the website.
With the intent to grow a new user base by refocusing their brand and web platforms, World Pulse rethought their user experience and brand guidelines to better suit new web-based project needs. The platform exists to connect women through individually shared stories and experiences, creating a network of skilled individuals within specific areas of need. A new system was handed off to World Pulse to further implement on their own timeframe. Given a wider scope, I would have loved to have had more focused testing with a wider range of user groups and develop a more robust visual system to accommodate a wider range of languages. Specifically focusing on typography choices for potential articles and text-heavy sections throughout the website.
![](https://freight.cargo.site/t/original/i/ab71657dbfc262db6545ec7612d6c8d105668e7a38c1ef835895a100b8b4cf54/WorldPulse10.png)
![](https://freight.cargo.site/t/original/i/365eb93851078cbb9afdcf6235e0373a404e72229c740dc21b0c6327994e2da9/WorldPulse8.png)
![](https://freight.cargo.site/t/original/i/3e2063b871803534eca302e0aecc6767cc0965d350b05c6b4f19bbb38109c354/WorldPulse7.png)
![](https://freight.cargo.site/t/original/i/9a60520341d8d3922c1f7fadcedbb3e62181e905cd8c33d33b1edae811e0b9ee/WorldPulse6.png)
![](https://freight.cargo.site/t/original/i/9dc1291531347f16dc5fc5131d846e358ca7384db66b4b71b21229f18ed0e754/WorldPulse11.png)
![](https://freight.cargo.site/t/original/i/b16e8a1df6ac810c517a86e1f32c63089c26efea32cca2b59404594938799e4e/WorldPulse5.png)
![](https://freight.cargo.site/t/original/i/3330fb05d7df9b6134d86b5e8af6ef71d7176681aed743084b3f78a28ab84055/WorldPulse4.png)
![](https://freight.cargo.site/t/original/i/4f38e39561aab3aff3a039bd4f78a967efe07cdba0cb8f47745213a9380f0415/WorldPulse3.png)
![](https://freight.cargo.site/t/original/i/a81750b7c5e70f898b32226c8d64151a74ed2a281228efadcec07b4fe7c4bbb7/WorldPulse2.png)
![](https://freight.cargo.site/t/original/i/cb08c539b531ef326346f95c46968b7657c4f21e6ec31f094347571b3f617b4a/WorldPulse1.png)