With the intent to grow a new user base by refocusing their brand and web platforms, World Pulse rethought their user experience and brand guidelines to better suit new web-based project needs. The platform exists to connect women through individually shared stories and experiences, creating a network of skilled individuals within specific areas of need. A new system was handed off to World Pulse to further implement on their own timeframe. Given a wider scope, I would have loved to have had more focused testing with a wider range of user groups and develop a more robust visual system to accommodate a wider range of languages. Specifically focusing on typography choices for potential articles and text-heavy sections throughout the website.
User Experience and Web Design. Client: World Pulse via Free Range Studiosz
Design Lead: Kurt Texter. UX: Ben Hester and Nathan Lui.